Company History

Fidelity Life is a very well capitalized life insurance company licensed in all states except Wyoming and New York. Today the company is organized as a stock subsidiary of a mutual holding company, Members Mutual Holding Company. Policyholders of Fidelity Life are also members of Members Mutual while their policies are in force. The company was originally founded in 1896 as a fraternal benefit society. Its mission then was to offer more reasonable insurance alternatives to workers in the Midwest and Northern states than those that were provided by traditional, old line Eastern companies.

As Middle America grew, so did we. By 1908, membership had passed the 50,000 mark. In 1915 the organization had $100 million of life insurance in force. Today, we have more than $23.59 billion of life insurance in force. In 1929, Investment Committee decisions increased assets by nearly 100% during the worst decade in U.S. financial history. Though the company remained a fraternal benefit society, 1930 witnessed a name change from the original name, Mystic Workers of the World, to Fidelity Life Association. For the next few decades, assets and the number of customers continued to grow.

In 1953 Fidelity Life converted to a mutual legal reserve life company. Shortly thereafter, Fidelity Life became affiliated with a series of life insurance organizations through fee-for-management service agreements. In late 2005, Fidelity Life ended the longstanding management arrangement and became an independent organization once again. This change has ushered in an exciting new era for the company with new management and a unique business strategy that focuses on innovation, new products and processes designed to make coverage more readily available and affordable for all Americans.

Effective in May 2007, policyholders approved the reorganization of Fidelity Life Association from a mutual legal reserve company to a stock insurance company with Members Mutual Holding Company as our ultimate parent. This reorganization provided Fidelity Life with greater operational flexibility and access to capital, along with providing an easier means to affiliate with other mutual insurance companies. In August 2009, Members Mutual acquired EFinancial, a distribution and distribution support business. This acquisition exemplifies Members Mutual flexibility and focus on changing the life insurance sales encounter with innovative products and processes.