I hope this issue of Fidelity Life Connections finds you well and enjoying a colorful spring. We are certainly glad to see the weather has changed after a winter which didn't seem to want to end.

With this issue we are pleased to announce the opening of our dedicated Sales Support Call Center. Staffed with you in mind, the Sales Support Call Center is your one-stop for all questions about Fidelity Life. Our Director of Operations Julie Anderson provides you the details.

We are also pleased to feature Lead Masters, Inc. our 2008 winner of the George Vlaisavljevich Memorial Award. Agency leaders Nancy Ellis, David Ellis and Tommy Aiken give you their thoughts about the value of Fidelity Life to their company and their agents.

Lastly, we are pleased to announce even more enhancements to our products and services. We strive to continually provide you new and valuable offerings, after all — Innovation Is Our Policy!

Regards,

Michael Honeysett
Vice President and Chief Marketing Officer

New FLA Sales Support Call Center Answers Agents Fast!

You know how frustrating it is to call a company and be put on hold or get an auto attendant that offers every option but the one you need. "That's why we answer agent calls in person and try to respond to questions immediately — or within 24 hours at the latest," says Julie Anderson, director of operations for Fidelity Life Association.

"Agents often have several questions involving different departments. We are training our team to be able to answer questions without transferring callers around the organization, which can be time consuming and, ultimately, very frustrating for the agent," says Anderson. "We want to ensure that even if a team member doesn't have the answer they know where to get it. We also expect team members to take personal responsibility for getting back to agents as quickly as possible, either by phone or email, whichever the agent prefers."

To design a training program for team members, Anderson surveyed Fidelity Life departments to compile a list of most common questions. "They ranged from fairly simple requests like where to get supplies or forms to more complicated questions about policies and commissions. We don't expect team members to become experts in everything but we want them to have a good, general sense of how the company operates and where they can find the expertise needed to make sure agents receive a timely and accurate response," she said.

"We get over 200 calls and emails a day," says Anderson. "That's a good thing, because it shows how popular Fidelity Life Association has become. So we're always happy when the phone rings. It means business is good!"

If you have a question, you can reach the Fidelity Life Association Sales Support Call Center at 1-888-440-1540. "We'll be pleased to help you!" says Anderson.

Lead Masters, Inc. Rates Fidelity Life "Unsurpassed"

Acclaim for Fidelity Life Association's products and processes is pouring in from around the country and some of the most recent accolades come from Lead Masters, Inc. a California-based insurance marketing and financial network firm and 2008 winner of Fidelity Life's George Vlaisavljevich Memorial Award. The award honors the vision of Fidelity Life's late chief marketing officer and is given to outstanding marketing partners who have recognized and embraced the innovations that have enabled Fidelity Life to revolutionize the way life insurance is underwritten and approved.

Recently Fidelity Life Connections talked with several members of the Lead Masters leadership team, and they were effusive in their praise for the innovation Fidelity Life has brought to the marketplace.

Fidelity Life's Popular Graded Death Benefit Plan Now Available in 20 and 30-year Terms

In response to agent demand, we are pleased to announce that our popular Graded Death Benefit product is now available in 20 and 30-year terms. This is in addition to our original 10-year term and whole life options.

Designed for people with health issues who have been declined for traditional coverage, our Graded Death Benefit plan requires no medical exam, blood or urine test. Customers simply answer a few health questions and our revolutionary Rapid Decision underwriting and approval process will approve coverage within 24-48 hours.

Coverage is available from ages 20-70 up to $250,000 depending on age. Partial coverage is provided in years one and two with full coverage beginning in year three. Full benefits are paid immediately for accidental death and an Accelerated Death Benefit is provided at no additional cost.

For more information about our Graded Death Benefit plan, contact Tom Long at (480) 483-1212 or go to www.FidelityLife.com.

Did You Know?

• Rapid Decision Mortgage Term with Return of Premium is now available in New Jersey and Oregon.
  
  
• Commissions for our Accidental Death Benefit product now match those of Rapid Decision Mortgage Term.
  
  
• A new set of contracting forms is now available including Appointment Applications, Advance Agreements and Contracts. Contact our Sales Support Call Center at (888) 440-1540 for more details.
  
  
• Fidelity Life Sales and Marketing representatives are continually conducting weekly pre-scheduled product training webinars. Producers can learn the latest about products/systems and ask specific questions of our experts. To see a schedule of webinars and for log in information go to www.fidelitylife.com/webinars.

Copyright © 2008 Fidelity Life Association, A Legal Reserve Life Insurance Company. All Rights Reserved. For Producer Use Only, Not for Distribution to the General Public.